About SportsAgent
We built the coach we wished we'd had.
Coach Ace is the AI coach for junior tennis parents, made by SportsAgent.
SportsAgent started with a question we couldn't answer fast enough: how many points is this match actually worth? Then another: what should we say to a junior in the car after a tough loss?
Most of junior tennis happens off the court, and most of those moments hit at 9pm the night before a tournament, or courtside with no one around who knows the answer.
Who we are
Two builders.
Justin Wills
Co-founder
Twenty years building things worth building, two exits behind him. He co-founded Society6, which turned independent artists into a global marketplace of millions, and now serves as COO and partner at Luna Luna, reviving Haring, Dali, and Basquiat's 1987 art park for a new generation. SportsAgent started closer to home: watching how much of junior tennis happens off the court, parents decoding USTA point tables at midnight, a kid replaying a loss with no one to talk it through with, tournament directors fielding the same twenty questions every weekend because there's nowhere else for families to ask them. Same instinct as always, build the thing that should already exist.
linkedin.com/in/justinwills →Brock Meltzer
Co-founder, Product & Engineering
Twenty-plus years running product, strategy, and operations for companies scaling from startup to public. He was VP and GM at Society6, where he grew the business from $15M to $75M+ in revenue and the team from 3 to 60 people, then took product leadership roles at SnackNation and Indy, where he drove 10x subscriber growth, before serving as COO at First and Third. At SportsAgent he's turning Coach Ace, Courtside, and the tournament pages from an idea into something that actually ships and scales.
linkedin.com/in/brockmeltzer →What we actually built
Three things, one job.
Coach Ace
Text a real tennis question, get a real answer. Technique, strategy, how USTA points work, what to pack for a first tournament, what to say after a loss. No app to open, no account required to try it.
Courtside
Live match scoring, free, so family who can't be there can still watch it unfold point by point.
Tournament pages
For directors: a free page for your event, built by us, that answers the questions that usually land on your desk all weekend.
We're not trying to replace a real coach on the court. We're trying to be there for everything that happens around it.