Parents & Trust

Plain answers, no legal wallpaper. The lawyer version is in our Privacy Policy.

You're trusting us with the record of your kid's tennis life. Here is exactly how we treat that — written the way we'd want it explained to us as parents.

You are the account. Your kid is the player.

The account holder is the parent. Player profiles for your junior live inside your account, under your control. Every text Coach Ace sends goes to a phone number you verified — never to your kid's phone unless you put it there. You can see everything, change everything, and delete everything.

No ads. No selling. Ever.

There are no ad networks in SportsAgent and no advertisers behind it. We do not sell, rent, or share your data — or your kid's — with anyone for marketing. Our business model is a $12/month subscription, stated right on the pricing page. You are the customer, not the product.

No facial recognition.

SportsAgent does not run facial recognition on anyone, and especially not on kids. Courtside live scoring works from the score, not from cameras pointed at players.

Your tennis history is yours.

Matches, scores, rankings, reflections — that record belongs to your family. It is encrypted at rest and in transit, we never train outside AI models on it, and you can request a full export or deletion of your data at any time from your account settings.

Coach Ace is software, and says so.

Coach Ace is an automated AI coach. It identifies itself as automated, it only talks tennis, and it follows USTA rules — it will never coach a player mid-match. It is an assistant for your family, not a replacement for a human coach, and parents can see the whole conversation.

Texting is opt-in, and STOP always works.

Nobody gets a text who didn't ask for one. Reply STOP to any message and everything stops immediately — that's a carrier-level guarantee, not a preference buried in a settings menu. The full program details are on the SMS Program page.

One price. No surprises.

Thirty days free, no credit card to start. Then $12/month, everything included, no tiers, cancel anytime from your account. Courtside live scoring is free for everyone, always. If a charge ever surprises you, email us and a human will fix it: info@thesportsagent.ai.

Standards we build to.

There is no off-the-shelf seal for "AI that treats kids right" — the credible marks are earned, not bought. While we earn ours, we design Coach Ace against the published frameworks we think set the real bar: Common Sense Media's AI ratings framework and the 5Rights Foundation's Children & AI Design Code. In practice, that is why Coach Ace identifies itself as software, only talks tennis, and texts you — the parent — not your kid; and why there are no ads, no selling, and no outside-AI training on your family's data.

To be clear: neither organization has reviewed or endorsed SportsAgent, and we will not put a badge on this page we have not earned. We have applied to an FTC-approved COPPA safe-harbor certification program; if and when a seal is earned, it will appear here — and not a day before.

Questions we haven't answered here?

Ask us directly — info@thesportsagent.ai — or read the Privacy Policy and Terms of Service. If we've written anything on this page that stops being true, that's a bug in the company, not just the website.